Category Archives: Uncategorized

Market Segmentation In the Context of Social Media: The Self-Segmenting Groups of Users

Market segmentation is probably one of the more common concepts marketers deal with in their profession. Market segmentation is essentially a process of subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. The … Continue reading

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Social Media Marketing Audit – Platform Operations: So You’re on Facebook?

I once met a small business owner who was keen on promoting his newly formed business, a café. He solicited a few suggestions from me and I was more than happy to provide some advise. I thought social media would … Continue reading

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Social Media Marketing Audit

In the clutter of today’s social marketing landscape, it can be rather overwhelming for organisations and brands transitioning from a culture of maintaining a sole presence in traditional media to developing a hybrid communication strategy by including social media in … Continue reading

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