Author Archives: Stephen Singaraju (Ph.D)

About Stephen Singaraju (Ph.D)

Dr. Stephen Singaraju was conferred the degree of Doctor of Philosophy (Ph.D) from Monash University. Stephen had accumulated a total of 15 years of industry experience. His industry experience began with Mitsubishi Material Corporation in industrial sales and marketing responsible for both domestic and international markets. Subsequent to attaining his MBA qualification in the UK, Stephen pursued a career in corporate planning in the oil and gas industry and later an advertising career in an international Japanese media and advertising agency headquartered in Tokyo, Japan. During his career in advertising, Stephen had the opportunity to embark on a wider brand building career in industries ranging from Fast Moving Consumer Goods (FMCGs) to Automobile and Consumer Electronics. Stephen is a social media marketing expert. He currently lectures in Social Media Marketing and Customer Relationship Management at La Trobe University. He lectures in undergraduate and postgraduate courses including the Master of International Business (MIB), Master of Marketing Management (MMM) the Master of Business Administration (MBA) courses. He has an excellent understanding of new media, marketing and advertising in the social media space. He is competent in analysis, strategy and planning; content creation and curation; usability, taxonomy; search engine optimization (SEO) and social media optimisation (SMO); social media strategy and implementation; conversion optimisation and analytics. In recognising the radical alteration of how we consume media, it has become clear that new media requires new methods of understanding. This means knowing the basic elements of how to tell a coherent brand story as well as understanding the technical issues defining the social media ecosystem in which a brand’s story is conveyed. His approach is to understand where technology and narrative meet to ensure the best way to apply that knowledge to enhance a brand.

Market Segmentation In the Context of Social Media: The Self-Segmenting Groups of Users

Market segmentation is probably one of the more common concepts marketers deal with in their profession. Market segmentation is essentially a process of subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. The … Continue reading

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Social Media Marketing Audit – Platform Operations: So You’re on Facebook?

I once met a small business owner who was keen on promoting his newly formed business, a café. He solicited a few suggestions from me and I was more than happy to provide some advise. I thought social media would … Continue reading

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Social Media Marketing Audit

In the clutter of today’s social marketing landscape, it can be rather overwhelming for organisations and brands transitioning from a culture of maintaining a sole presence in traditional media to developing a hybrid communication strategy by including social media in … Continue reading

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